This Mexican Ad Blames Coke for the Country's Obesity Epidemic Svati Kirsten Narula - Quartz
go to original December 13, 2014

Haz feliz a alguien (AlianzaSalud)

In Mexico, where more than two-thirds of adults are either overweight or obese, the government instituted a one-peso-per-liter tax on sugary drinks in January to help its citizens slim down. And public health officials say it’s working: Surveys show that Mexican consumers drank less soda this year because they associate it with obesity and type 2 diabetes.

Type 2 diabetes and heart disease are the top two causes of death in the country.

In a powerful new public service announcement, the public health advocacy group El Poder del Consumidor seeks to turn even more Mexicans off soda. It borrows Coca-Cola’s “Haz feliz a alguien” (“Make someone happy”) tagline, but instead of depicting people raising Coke bottles in festive cheer, it features families whose Christmases have been saddened by complications of Type 2 diabetes.

“What would make you happy this Christmas?” asks the ad.

“That my dad were here with us,” says a little girl.

“That my mom could see her grandson,” says a woman holding an infant, while sitting beside her elderly mother, who is blind.

“That my dad could play soccer with me,” says a boy as he hands a soccer ball to his dad, who is in a wheelchair and has had one leg amputated.

“HAZ DEPORTE” (“PLAY SPORTS”)  appears on the bottom of the screen throughout.

Read the rest at Quartz

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