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Mexican Youths Are Tuning Into Enviromental Issues

JMR - The News
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July 13, 2015
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Environment and Biodiversity in Mexico (Mexico)

Faced with the challenge of achieving the first goal of the Aichi agreement — creating a global awareness of the issue of biodiversity — Mexico has reached a benchmark of 90 percent awareness on the subject.

This was revealed by a recent survey on the understanding of biodiversity given to 1,000 Mexicans, and that is based on the “Biodiversity Barometer of the Union for Ethical BioTrade (UEBT) 2015.”

At a press conference, the director general of international cooperation and implementation at the National Commission for the Understanding and Use of Biodiversity (Conabio), Hesiquio Benítez, stressed that while 90 percent of respondents said they were aware of the term, only 46 percent were able to define it.

This revealed that even when there is more awareness of the topic in the country, the challenge of deepening the understanding still exists, and therefore there must be more concrete actions to achieve this. According to the survey, awareness of the issue in Mexico was at similar levels to that of Brazil or European countries, which is seen as a major breakthrough.

“These results should not cause us to be complacent, and the goals set in the Aichi agreement have not all been met. We are only halfway there and the deadline is 2020,” he said.

He acknowledged that one of the factors that will have helped this increase in awareness is increased media presence of the subject, mainly on television and radio, as well as in schools, on websites, blogs, and in social media.

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