Canadian Island Experiencing Tourist 'Trump Bump' Adina Bresge - The Canadian Press
go to original July 12, 2016

Canadian island to U.S.: Move here if Trump wins! (CNN)

Cape Breton's tourism website has seen a threefold increase in traffic this year. That's being attributed to Americans unhappy with the prospect of a Donald Trump presidency. The interest has translated into around 3,500 bookings.

Cape Breton hotels and B&Bs sold 30 per cent more overnight stays in rooms this April compared to the same month last year, according to Nova Scotia tourism.

Mary Tulle, CEO of Destination Cape Breton, says since the so-called "Trump Bump," the tourism association needs at least two full-time staff members just to keep up with online and phone inquiries.

"I think what we've really tried to do is seize the privilege we've been given," Tulle said in an interview. "It really was quite a unique tumbleweed of activity."

Cape Breton was thrust into the spotlight in February when local radio host Rob Calabrese set up a website pitching the region as a charming, Trump-free paradise that embraced visitors from the other side of the border rather than putting up walls, a reference to Trump's proposal to put a wall on the border with Mexico.

The "Cape Breton if Donald Trump Wins" site went viral and set off an international media frenzy, including a video report aired by cable news giant CNN (above).

Tulle says the unprecedented interest in Cape Breton has attracted around 1.5 million page views on the website, about a third of the clicks from curious Americans. The tourism association even launched a companion site with information on how Americans who wouldn't want to stay in the U.S. if Trump became president can move to Canada and start a new life in Cape Breton.

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