Corona Creates a VR Paradise Experience in CDMX Sandra Oaks - Daily Mail | |
go to original September 15, 2017 |
Corona creates a VR hyper sensorial immersive paradise experience in Mexico City at the at the Gral Prima (Corona/Sandra Oaks)
City living can be manic at the best of times - but when it comes to the day-to-day craziness of city life, nothing compares to the buzzing concrete jungle that is Mexico City.
The hectic Mexican capital is one of the most densely-populated places on the planet, with its more than 20 million residents surrounded by buildings, cars, people, and a constant buzz of industry every single day.
But the many undoubtedly overwhelmed citizens of the Latin American city were offered a unique opportunity to escape their stressful surroundings without ever venturing outside the city limits - thanks to a unique VR experience set up in the heart of their hometown.
Created by beer brand Corona, the secret installation was only accessible through a faux vending machine, which opened up to reveal a secret doorway into an interactive set.
There, people were handed a VR headset and quickly transported to all manner of different natural paradises, from the deepest, darkest jungles of the Amazon, to beautiful sunlit beaches.
And, thanks to the unique set design created by Corona, it wasn't just a case of seeing to believe; wind machines and other tactile aspects of the experience meant that participants quite literally felt as though they were being immersed in their incredible surroundings.
Read the rest at Daily Mail
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