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Mexico Tourism Board Unveils Global ’A World of Its Own’ Campaign

Melanie Garvey - VisitMexico.com
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September 27, 2017
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The Mexico Tourism Board unveiled a new global campaign, “A World of Its Own,” in New York City. The campaign represents the next chapter in Mexico’s global tourism positioning and promotion and focuses on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again. The “A World of Its Own” positioning highlights the sheer scale and diversity of Mexico’s tourism offering and comes at a time when Mexico has climbed from the 15th (2012) to the 8th most visited country in the world, outpacing the global industry average in growth, by several times.

“This new campaign is an invitation to immerse yourself in everything that is Mexico,” stated Hector Flores Santana, Mexico Tourism Board’s CEO. “We feel the name says it all: Mexico is truly ‘A World of Its Own’. We constantly hear visitors tell us that Mexico is unlike anything they have experienced. They have shared their marvel that in just one day they can relax at one of the world’s top beaches, stroll through colorful markets, hear the Maya language still spoken, visit a crystal blue water cenote hidden in the jungle and, finally, savor a mix of modern and ancient flavors at dinner. Throughout their journey they are greeted with the warm smiles of the Mexican people while enjoying the quality service of Mexico’s world-famous hospitality. This new campaign seeks to capture this positive overwhelming feeling of sensations and discovery.”

By telling rich stories about these diverse, vibrant experiences Mexico offers across its destinations to a wide variety of travelers, the campaign will build upon Mexico’s recognized positioning as a mega-destination. It is a country that beckons travelers again and again, for even longer visits each time, in order to fully explore the richness and diversity found everywhere. In this sense, the campaign highlights that the question for travelers is not ‘should you visit Mexico?’ but instead ‘how far will you go?’

For more information about Mexico, please go to VisitMexico.com

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