Obama Slightly Down Among Latinos Post-Debate But Romney Stuck in Low 20s Latino Decisions
go to original October 16, 2012

ImpreMedia & Latino Decisions released the latest in a series of tracking polls today revealing support for President Obama slipped from 72% last week to 67% this week, suggesting that his debate performance also led some Latino voters to re-evaluate the President. Those who said they are certain to vote for Romney increased slightly from 20% last week to 23% this week.

When asked how important the presidential debates are, 76% of all Latinos said a candidate’s performance in the presidential debate was important in how they evaluated a candidate. [Full Oct 15 results posted here]http://www.latinodecisions.com/blog/wp-content/uploads/2012/10/Tracker-toplines-week-8.pdf

With little-to-no attention on Latino voters on the national level since the conventions, enthusiasm among Latinos voters has slightly dropped indicating the race may have turned more into a matter of turnout rather than candidate support.

Two weeks ago, 93% of voters described themselves as “very enthusiastic” or “somewhat enthusiastic” about this election, but that number dropped to 81% in this week’s poll.  With little change in the partisan numbers for Obama and Romney, the enthusiasm numbers may the most crucial indicator on Election Day, with the Latino vote being cast as decisive in many states such as Florida, Nevada, Colorado and Virginia.  The tracking poll is nationally representative across all 50 states, and enthusiasm in competitive states may be higher than the national average.

“The convention and events right after had a very positive effect for President Obama,” said Monica Lozano, CEO of impreMedia “but his performance in the first debate has led to a new round of questioning by Latino voters especially among the independents.”

According to data from the poll, 32% of registered Latino voters identify as Independent, and within this group 51%, say they are planning to vote for President Obama, 29% say they will vote for Romney and 20% are undecided.

Read more at Latino Decisions

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