2012 Nonprofit Social Networking Benchmark Report Frank Barry - Blackbaud
go to original April 7, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.

We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks.

The report is packed with insights into how nonprofits are leveraging social networks as part of their marketing, communications and fundraising strategies. Have a look at the INFOGRAPHIC below then download the full report to learn more about important behaviors and trends.

6 Key Findings from the 2012 Nonprofit Social Networking Report…

• 98% have a Facebook page with an average community size of over 8k fans.
• Average Facebook and Twitter communities grew by 30% and 81%, respectively.
• Average value of a Facebook Like is $214.81 over 12 months following acquisition.
• 73% allocate half of a full time employee to managing social networking activities.
• 43% budget $0 for their social networking activities.
• The top 3 factors for success are: strategy, prioritization, dedicated staff.

Nonprofit Social Networking INFOGRAPHIC

Check out the Nonprofit Social Networking INFOGRAPHIC based on the 2012 report to get high level insight into the findings as well as a few year over year trends.



Don’t forget to download the complete 2012 Nonprofit Social Networking Benchmark Report.

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