People With Disabilities React to Mannequins Created in Their Image
Pro Infirmis
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December 12, 2013
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Because who is perfect? (Pro Infirmis)

Disabled mannequins are eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine.

The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organization for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities.

Director Alain Gsponer has captured the campaign as a short film.

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