Raises $1M to Bring US-Style E-Commerce to Mexico's Pet Lovers
Steve O'Hear - TechCrunch
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December 15, 2013

If, like me, you’re old enough to remember the original, then this funding story will make you smile. The iconic pet supplies online retailer, not to be confused with new owner PetSmart, sits alongside and Webvan in Dot Com history. Folklore has it that, which went from IPO to liquidation in 268 days, was selling its wares for one-third the price it paid for them, and that’s before taking into account the huge advertising spend. Oh, how things have changed…

Enter, Mexico’s “premier petcare e-commerce retailer”. Hoping to make a land grab in the burgeoning Mexican e-commerce market, the young startup has announced a modest seed round. It’s raised $1 million, led by Venture Partners, with participation from Capital Invest, and Dila Capital, as well as unnamed angel investors. Money, Petsy says, that will be used to fund its growth and product development.

Launched in June 2013 with the aim of bringing “US-style” customer service to the Mexican e-commerce market, sells a wide variety of pet care products, including premium dog and cat food brands such as Royal Canin, and Eukanuba. Like a lot of e-commerce activity in Mexico and the wider LatAm region, it looks to be gunning for something close to first-mover advantage.

“Mexican pet owners suffer from a lack of retail options, both brick and mortar and online, when seeking the best products for their pets,” says Toby Clarence-Smith,’s co-founder, in a statement. “We want to solve this problem while offering fantastic customer service at all times. Our goal for is to play a central role in the Mexican pet community, as both a partner and an advocate.”

Read the rest at TechCrunch

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