TVC's Coverage of Adopta Campaign in Puerto Vallarta to Reach Millions
The first televised Adopta campaign was held on Saturday by TVC Networks, the City of Puerto Vallarta, the Tourism Trust, the Westin Regina Resort and various protective associations of the city.
The goal of finding forever homes for at least 20 dogs and cats was met as well as raising awareness about the importance of families to care for and respect their companion animals in being responsible owners.
PEACEAnimals free spay & neuter clinic was also present at the Stadium and provided 98 free sterilizations, proving that Puerto Vallarta is truly "pet friendly."
The event was a great interaction between families and pets as they received care information and exchanged success stories about giving these dogs and cats a new lease on life - a home.
On behalf of the mayor, Ramon Guerrero Martinez, and the Councillor for Education, Guadalupe Anaya Hernández, they stressed the importance of such events taking place in the city in raising awareness among the community, especially in children, in helping to reduce the number of animals in the streets and to make people more responsible owners.
"It is important that we make children aware of proper animal care in not mistreating an animal. We cannot continue to have animals on the street and these programs help us towards this goal," they said, and invited Vallartenses to adopt a pet and be friendly to the natural environment of Vallarta.
Meanwhile, Andrea Varona, Marketing Manager of TVC Networks, said that their television network is pleased that Vallarta has adopted and supported the work done by Acopio Animal Pound in conjunction with associations such as PV Animal, Angelicat, Purr Project, Paraiso Felino, SPCA and PEACEAnimals. Westin Resorts has also been a great supporter in spreading the word that Vallarta is pet friendly "and I think that such dissemination and awareness of our society will help us be better citizens."
During the event, Councilor Guadalupe Anaya, presented several bags of pet food to the Acopio Animal Pound (Centro de Acopio) which were provided by councilors and officials of the City of Puerto Vallarta.
At the opening of the day of adoption, attendees included Guadalupe Anaya and Otoniel Barragán; Dr. Lupita Dávalos Villaseñor; Director of Acopio Animal Shelter Chief Animal Collection Center, Oscar Barragán; Director of Environment and Ecology, Rocío Balladares; Sales Manager of Westin Hotel, Sara Sanchez; Public Relations Coordinator of Tourism Board and Monica Mejia, representing different welfare organizations in the region; the association of Velasco Rogini, Birds of Paradise (Aves del Paraíso); and the specialist in handling wildlife and crocodiles, Rubio Delgado, Deligate of Acuetzpallin.
For Mrs. Maria Eugenia Amador, who attended with her family and took home 'Camila,' positive events like this are "very good, because they also promote the love of animals," plus they allow a dog in a homeless situation to have a new lease on life as part of a household, "because they are living beings like humans and need care."
Even though this is the first televised event, there have been 7 events of this type since February of this year, in which 255 companion pets were adopted, which shows that Puerto Vallarta responsibly serves the animal overpopulation problem in encouraging a culture of respect and protection for pets and eliminating cruelty to our animals.
As part of this campaign, TVC Networks will make national dissemination activities through different channels such as TVC Deportes, Platino, Panico, Mexican Cinema and TVC, thus the name of Puerto Vallarta will reach millions of viewers across the country.
It was summed up that this was "an excellent event that promotes the love of animals."
Translated and edited by Team Angels
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