International Companies Continue to Invest in Puerto Vallarta Travel Trade News | |
go to original April 25, 2015 |
Puerto Vallarta, one of Mexico’s leading tourism destinations, continues to attract international investors to its shores as tourism arrival continues its steady increase. With six properties opening up in the past 12 months, Puerto Vallarta is already looking into the next group of hotels to open on the shores of the Mexican Pacific Coast jewel.
Earlier this month the AAA Four Diamond Hyatt Ziva Puerto Vallarta officially opened its doors making it the sixth property to open in Puerto Vallarta in the past 12 months. Puerto Vallarta is already looking at the next group of properties to open in 2015 with the Posada’s Group already building a new Fiesta Americana property, complete with what looks to be a sizable convention center. New construction in other properties are also scheduled to take place during the summer months when Puerto Vallarta’s properties tend to take on larger reconstruction properties.
Construction has been going strong in Puerto Vallarta as tourism arrivals has steadily been increasing since 2008 and 2015 seems to be on its way to surpass 2014’s 1.5 million arrivals. Hotel occupancy has been between 85% and 100% for the past 8 consecutive months.
Cruise ship arrivals are also up with 145 cruises expected this year. New flights for the season included Alaska Airlines’ Portland, OR to Puerto Vallarta and both South West and Alaska Airlines have applied for DOT approval to serve Puerto Vallarta nonstop from Orange County’s John Wayne Airport.
As one of Mexico’s leading tourism destinations, Puerto Vallarta has remained attractive to international companies because of its diverse tourism offers for their clients and the authentic Mexican feeling only an almost century-old city can provide. The destination’s commitment to ensure the safety and security of its visitors has also been a big draw. The Puerto Vallarta Tourism Board, the city of Puerto Vallarta and the CVB have been working on a number of new initiatives including an award-winning collaborative plan that looks for continuous work between government agencies and the private sector to enhance tourism safety measures employed by local police, private security officers, as well as hotel staff and transportation providers. New trainings and certifications for meeting planners, taxi drivers and DMC’s have been put in place in recent months. In addition, the CVB is also heading new initiatives to enhance the beauty of the city’s downtown and include LED lighting and maintenance of the many sculptures lining the Malecon.
Puerto Vallarta regularly contracts leading international firms specialized in tourism security to conduct an assessment of our city and its many attractions and services. Assessments completed in 2011 and 2012 by Thomas Dale & Associates, and in 2014 by Tourism & More found that Puerto Vallarta continues to offer a safe and friendly small-town feeling for both its visitors and local residents.
Thomas Dale and Associates found that Puerto Vallarta is safer than Anaheim, CA and Tourism & More reported, that Puerto Vallarta provides its visitors, locals and expat populations a safe setting where people feel comfortable walking around town without perceived threat or fear. Puerto Vallarta is a place where storefronts show their merchandise without need for much security and where many residents feel comfortable leaving their doors unlocked.
With the support of the Mexico Secretary of Tourism, Kroll Advisory Solutions, an international consulting firm specialized in security issues, conducted an extensive training program aimed to promote tourism safety by strengthening public-private partnerships in tourism, and emphasizing prevention. This tourism safety course, took place in Puerto Vallarta throughout the month of March, offering a methodology supported and recognized by the Organization of American States (OAS) and the United Nations.
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