Ten Million Dollars to Promote Vallarta-Nayarit

CVB of Puerto Vallarta
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June 26, 2013

Mark Murphy & Guillermo Ohem explain why you should head to Mexico for your next vacation. (sandiego6)

Many VIPs were in attendance as a meeting was held to launch the proposal of the Integral International “Vallarta-Nayarit” Promotion Program to increase tourist competitiveness in this region of the Pacific.

The proposed budget amounts to more than 10 million dollars in one year, which is an unprecedented investment for tourism in the region. The monies will go toward TV spots, radio, internet, newspapers, magazines and promotional trips.

“Vallarta-Nayarit” is a joint project aimed at a close alliance between Jalisco State Governor Aristóteles Sandoval, PV Mayor Ramón Guerrero, the Tourism Board, the Tourist Promotion Counsel, and the governments of Nayarit and Jalisco, with the backing of the Federal government.

This joint promotion will be a powerful tool for reaching far into international markets where potential tourists need to know what Vallarta and Riviera Nayarit have to offer, proving the Banderas Bay can compete with the other first-class world tourist destinations.

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Banderas Bay offers 34 miles of incomparable coastline in the states of Jalisco and Nayarit, and is home to Puerto Vallarta and Riviera Nayarit's many great destinations.