The Puerto Vallarta Tourism Board has launched three promotional campaigns reaching the family, romance and LGBT travel niche markets taking place from now until September 30, 2014.
Developed by LATITUDE, the board’s public relations agency in the United States and Canada, the sweepstakes-focused initiative will be promoted via blogger parties throughout the year, consumer media such as Bridalclick.com and Family Travel Forum and international events, including World Pride 2014 and the Family Travel Convention.
The promotions are a continuation of similar campaigns done by the board the past three years as a way of directly interacting with consumers and generating sales leads for participating hoteliers and operators. They will also be promoted through the Mexico Tourism Board’s website.
Puerto Vallarta is a natural destination for family-friendly getaways, providing a host of activities that will please children, teenagers and adults alike. The family that wins this campaign will be able to experience the city’s authentic Mexican family activities with an all-inclusive stay at Puerto Vallarta's Velas Vallarta and a dolphin experience with Dolphin Discovery.
Those looking for a more romantic vacation will find that Puerto Vallarta is one of the most romantic places on earth offering a unique combination of classic Mexico world-class resorts, the majestic beauty of the Sierra Madre Mountains and the spectacular Bahía de Banderas, the world´s 7th largest bay. The lucky couple who wins this prize will be staying at Hilton Puerto Vallarta Resort or Velas Vallarta.
One of the few locations in Latin America that can claim to have a gay village,Puerto Vallarta’s Zona Romantica, is home to many LGBT owned and managed hotels, restaurants and tours. This welcoming community, proud member of the IGLTA and openly supportive of associations such as GLAAD, HMI and the GMHC, embraces all its visitors. The winners of this promotion will enjoy an all-inclusive stay in one Puerto Vallarta's top gay-friendly hotels, including Casa Cupula, CasaMagna Marriott Puerto Vallarta Resort & Spa or Velas Vallarta, a tour for two with Gay Vallarta Bar Hopping Tours and a dolphin experience with Dolphin Discovery.
A micro site has been developed for each sweepstakes by OOH! Marketing Turístico:
"Puerto Vallarta, Mexico's Romantic Destination" Sweepstakes
"Puerto Vallarta, Mexico's Family Destination" Sweepstakes
"Puerto Vallarta's Noche Feliz at World Pride 2014" Sweepstakes
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