Puerto Vallarta, Mexico has done an outstanding job attracting the family to the destination. Huge all-inclusive resorts with large pools, family friendly activities, family beaches, and kid’s clubs abound.
But, what about the LGBT family? This is a relatively new niche in LGBT tourism that presents a great opportunity for Puerto Vallarta. Olivia Travel and R Family Vacations, two of the largest players in LGBT travel, recently announced a partnership to produce an LGBT family vacation at the all-inclusive Hard Rock Hotel Vallarta in Nuevo Vallarta, Mexico. Puerto Vallarta has everything to attract the LGBT family. Let’s see what and why!
LGBT parents state they are more interested in choosing a family friendly vacation destination than an LGBT friendly destination. Puerto Vallarta is a very family friendly destination. Large, all-inclusive resorts exist throughout the city. Large gay friendly chains like Costa Sur, Hilton, Marriott, and Hyatt are reaching out to the LGBT market, and eventually to the LGBT family. Gay properties in the romantic zone like Hacienda Escondida attract the LGBT Family also.
LGBT parents are looking for destinations that are safe and have laws that do not discriminate. Overall, Mexico is considered a very safe travel destination and the country supports LGBT rights. The Mexican Supreme court has taken some very strong stances supporting the LGBT community. On August 18, 2014 The Mexican Supreme Court (SCJ) issued a landmark protocol to guarantee the rights of the LGBT community and their access to justice in Mexico. The ”Protocolo de Actuación” released by Chief Justice Ministro Presidente Juan N Silva Meza is a guide for judges and all those who administer justice in cases involving sexual orientation or gender identity. See Gay PV. This is a very important when LGBT are planning their destinations for living and touring. In 2014, Mexico was the 4th most popular international destination visited by LGBT from the US, with Puerto Vallarta the #1 specific destination.
Targeting an LGBT traveler only by his or her sexuality is not enough. Just like the heterosexual market, many factors determine LGBT travel interests including age, gender, race, socioeconomic status, personal taste, and now children. Some LGBT crave adventure; others travel for Vallarta Pride 2016. Some are seeking a quiet relaxing vacation on the beach. Puerto Vallarta has it all. Adventure: our destination has the most number of LGBT art and culture activities in all of Mexico! Vallarta Adventures, Art Walk and Restaurant Week! The Gay Friendly Beach: in front of Mantamar Beach Club and Blue Chairs. See for yourself how Beyond Gay Friendly Puerto Vallarta can be!
Images are Rafael, Jeremy and Rafael Jeremiah (RJ) Encarnacion-Morrison frequent visitors to Puerto Vallarta, Mexico. (Purple Roofs used with permission)
See our Nov 2014 GAYPV Family Issue.
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