Aline Moreno Chats About Her Latest Fashion Collection 'Wixarikas'

Jorge Jimenez - CVB of Riviera Nayarit
August 11, 2015


Aline Moreno — a Mexican woman with more than 14 years behind her as a fashion designer as well as several awards to her name — has a reputation for innovation, much like the Riviera Nayarit. And so a relationship was forged that gave birth to her latest work, “Wixárkias,” the first haute couture collection inspired in Huichol art.

Tell us about your first visit to the Destination and your first contact with the Rivera Nayarit CVB.

We wanted to work together on a fashion project that would be infused with a very important aspect of the Riviera Nayarit, so we decided upon using the history of the land and its culture, to tell a story through fashion and the research of the Huichol people.

What was your motivation for this fashion innovation via an ethnic culture such as the Wixárika?

The intention of this work and the collaboration with the Riviera Nayarit was to publicize constructive alternatives that would allow us to preserve the cultural aspects of a community such as the Huichol, its history, textiles and symbols.

What do you like most about this mix of Huichol art and the Riviera Nayarit?

Every art object in the Huichol culture is based on experiences with peyote, its mythology and its way of life. For me, this investigation was a joint creative process. The Riviera Nayarit is full of mysticism with its magical villages and beaches—it’s one of the most attractive destinations of our country.

What is your objective with this project?

The Huichol culture is considered one of the 10 indigenous cultures on a worldwide level that has fought to preserve its native culture and tradition. My objective was to give the Wixárica art the exposure it deserves through my designs and divide what is ritual and what is commercial within the symbol of each of the elements presented.

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