'Mister Important' Design Bold and Playful W Punta de Mita Resort in Mexico

Design Boom
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January 5, 2017


Mister Important has designed the new W Punta de Mita resort on the Riviera Nayarit in Mexico. The concept draws upon local bohemian surf culture found throughout the area, whilst implementing cultural motifs, vibrant textiles and patterns, as well as traditional huichol statues. 

Mister Important collaborated with SET/AOMA and Starwood’s design team whilst working closely with two local galleries – Revolucion del Sueno in and Mann Made Mexico who provided graphics and custom handcrafted pieces. When designing the property, careful measures were put in place to ensure that the natural surroundings – including the ancient fig trees and natural springs – were not disturbed during construction. Many of these natural features are showcased throughout the hotel’s design including the reuse of spring water in the reflection pools and within the spa.

The hotel offers a selection of 119 stylishly designed guest villas and suites. All villas and suites feature private balconies or patios, artisanal mexican tiled floors and headboards fashioned from either surfboards or punctured tin by local artists. Scattered throughout the property are four massive and beautifully designed graffiti installations by street artist nacho bernal. Each mural depicts a different take on W punta de mita’s surrounding area.

The property references the historical, social and spiritual context of the hotel’s location. Traditional patterns of the huichol people (indigenous people of nayarit), images of mexican celebration, vivid handcrafts with ancient roots and the amalgamation of european and indigenous cultures are brought to life throughout the hotel. The special feature of the hotel – the unique “camino huichol” walkway, or the huichol carpet – is a stunning representation of these huichol patterns. The huichol carpet, made up of intricate bright green and blue floor mosaic, is a walkway that stretches close to 460 feet.

Read the rest and see all the photos at Design Boom.

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