Brett Young Kind of Bribed 'In Case You Didn't Know' Writers with Free Vallarta Trip Billy Dukes - Taste of Country
go to original July 20, 2017

Brett Young sings his new single "In Case You Didn't Know" during this RISERS music video (Taste of Country)

Brett Young did what he had to do to get himself in a room with a couple of Nashville’s top songwriters, and the result was “In Case You Didn’t Know.”

One of the top songs of 2017 started with an offer Trent Tomlinson, Tyler Reeve and Kyle Schlienger couldn’t refuse: a free trip to Mexico. During a media session prior to his No. 1 party to celebrate the song’s success, Young talked about where he was professionally at that time. There were a lot of positive things happening, and he was talking to several record labels, but he couldn’t get into a room with any top writers. So he and a private investor brainstormed.

“One of our ideas was, ‘I doubt they would turn down a free trip to Mexico,'” Young recalls.

They were right. An eight-day trip to Puerto Vallarta was split in half, with a different group of writers coming for four days each. “In Case You Didn’t Know” was written on the very last day. The singer and Taste of Country RISERS act remembers being tired and wanting only to call it a trip, but Tomlinson started scrolling through song ideas on his phone and telling stories.

“Basically his mom would stop him every time he’d leave the house and say, ‘Hey Trent, in case you didn’t know, I love you,'” Young says. At that point the men got back to work, digging deep for what would become his second No. 1 hit, and one of the biggest songs of 2017.

Read the rest at Taste of Country.