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Puerto Vallarta • Riviera Nayarit 

Chalk Street-Painting Festival 'Madonnari 2012' in Puerto Vallarta

Ruben Cham - Santa Barbara/Vallarta Sister City
November 8, 2012

The seventh Festival I Madonnari 2012 in Puerto Vallarta will take place on November 12, 13 and 14, 2012, in the main square, according to the press release by the Committee of Sister Cities Puerto Vallarta - Santa Barbara, organizer of the prestigious event.

Spring Break by Chalk Artist Cecelia Linayao (Source: Houston Via Colori)

This already traditional and colorful festival of ephemeral art on pavement, which in its latest edition had 130 participants, and this year will welcome the presence of Anne Hefferman, Meredith Morin, Cecelia Linayao, Phil Roberts and Melody Owens, professional artists in madonnari art from Santa Barbara. They will give a display of their great talent in this specific expression of art and they will also serve as judges of the event.

Madonnari art originated in Italy during the 16th century. Itinerant artists were brought to the cities and commissioned to paint the great cathedrals. Upon completion of the assignments, and the need to find some alternate mode of survival, they began to recreate the images of the construction on the pavement.

The term madonnari comes from the fact that these images originally were mostly madonnas.

In the United States, artists who practice this creative art expression are called "street painters" and in Germany, "Strassenmaler."

The first contest of this unique artistic expression of a documented festival took place in London in 1906. In 1972, the first international I Madonnari Festival Contest took place at Grazie di Curtatone, Italy. This is currently part of a two week festival celebration where the city streets are the scene of the feast.

In 1987, Wenner and Manfred Stader introduced the I Madonnari at Old Mission Santa Barbara, California. Today, this festival is traditionally celebrated in various countries such as Holland, Germany, USA, Israel and Thailand.

Open Call for Participants

To all artists interested in participating in the Festival with painting art on pavement using chalk or pastel, the following categories are included: children under 10 years, children ages 10 to 17 and adults.

The Committee Organizer will provide the necessary materials to participants.

The work will be performed in the Main Plaza of Puerto Vallarta on Monday, November 12 and November 14 at 7:00 pm.

The awards ceremony and closing will be on Thursday, November 15, at 7:00 pm in the main square.

The artist creating the first place award in the adult category will receive a trip to Santa Barbara, California, with all expenses covered and the opportunity to participate in the next I Madonnari Festival in Santa Barbara to represent our city.

The deserving artists of first place in the children's categories will gain a cash prize and a scholarship to study painting.

The winners will be chosen on drawing, composition, use of color and depth of the works.

Information and registration of participants can get information via email at the following addresses:,, or Rubén Cham can be reached by telephone at (322) 222-8168, or cellular (322) 278-4041.

The registration of participants will take place in the main square on Monday,  November 12, from 9:00 am to 11:00 am. At that time, participants will be provided with materials and their assigned workspace.


You have the opportunity to participate in the VII Festival I Madonnari Puerto Vallarta 2012 as a sponsor. Your donation will be tax deductible.

Diamond - 5,000 pesos. Paintings of 4 x 4 meters, made by the invited artists from the Santa Barbara professional madonnari artists, with the inclusion of the name or logo of your company in the work, as well as all promotional material of the festival.

Gold - 3000 pesos. Paintings of 2.4 x 2.4 meters, carried out by the participating artists, with the inclusion of the name or logo of your company in the work, as well as all promotional material of the festival.

Platinum - 2,000 pesos. Paintings of 1.4 x 1.4 meters, carried out by the participating artists, with the inclusion of the name or logo of your company in the work to develop as well as all promotional material of the festival.

The collected funds will be used as donations for the benefit of Casa Hogar Maximo Cornejo, Clinica de Rehabilitacion de Santa Barbara, and cultural programs.

Translated and edited by Team Angels

Puerto Vallarta/Santa Barbara celebrate their 40th Sister City Anniversary (Photo courtesy of Ray Dion, PromovisionPV)

  Learn more about Santa Barbara/Vallarta Sister City Program

  Learn more about Casa Hogar Childrens Shelter

  Learn more about Clinica de Rehabilitacion Santa Barbara

  Check out TalaveraEtc. Quality Mexican Pottery and Tile

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