'Cesar Chavez' Brings Home SXSW Film Festival Audience Award Liana Aghajanian - TakePart
go to original March 17, 2014

Cesar Chavez, right, in 1972 is portrayed in film for the first time by Michael Pena, left, in "Cesar Chavez: An American Hero" directed by Diego Luna. (movieclipsTRAILERS)

The soon to be released 'Cesar Chavez' drama took home an audience award prize in the narrative spotlight category at the SXSW film festival last weekend, an achievement intended to shine a light on new narrative features.

The Diego Luna-directed biopic focuses on the much-lauded 1970s labor organizer who drew international attention to the struggles of farm workers, eventually co-founding the United Farm Workers union (then the National Farm Workers Association). His activism brought farm workers unprecedented rights and as well as bringing light to the dangers of pesticides to national consciousness.

He's also known for his slogan, "Si Se Puede" or "Yes We Can," adopted by President Barack Obama's 2008 election campaign.

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