Did Amazon (Unintentionally) Create a Drug Dealer Starter Kit? Alexis C. Madrigal - The Atlantic | |
go to original April 18, 2014 |
One day, some drug dealer bought a particular digital scale - the AWS-100 - on the retail site, Amazon.com. And then another drug dealer bought the same scale. Then another. Then another.
Amazon's data-tracking software watched what else these people purchased, and now, if you buy the AWS-100 scale, Amazon serves up a quickstart kit for selling drugs.
This is the scale:
These are the suggestions:
This is classic data mining at work. Even if each scale purchaser only made one other drug-related purchase, when you look at the clusters, the pattern becomes obvious.
Amazon clearly did not set out to create such a field-tested kit for starting an illicit business. But looking at the list of items, it sure seems like they've created a group of products by looking at the purchasing habits of people who may not be recording all of their incomes on W-2s and 1099s.
Read the rest at The Atlantic
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