#SoCo2Go: Southern Comfort to Deliver Whiskey to Your Doorstep by Drone Khushbu Shah - Eater
go to original April 24, 2015

#SoCo2Go - Southern Comfort Drone Delivery (Southern Comfort)

Nothing screams "I live my life on the edge" quite like having a bottle of Southern Comfort delivered to you via drone. According to a press release, the liquor company is launching a beta version of their obviously named SoCo 2Go:Drone Delivery program starting. Fans of the whiskey-flavored liqueur will soon be able to have a bottle of the brand's new Caramel Comfort delivered to them by an unmanned aerial vehicle.

Southern Comfort conducted four years of research, has secured permits for the program, and has apparently had a 96 percent delivery success rate during trial testing. On its website, the company notes that they do not plan to charge customers a delivery fee: "Our initial trials of aerial delivery have actually shown to reduce some ‘overhead.'"

Read the rest at Eater

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