#GivingTuesday Ushers in the Holiday Giving Season
Mark Hrywna - The Non Profit Times
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November 30, 2015
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#GivingTuesday 2015 (Giving Tuesday)

The fourth iteration of #GivingTuesday kicks off at midnight Tuesday, with thousands of nonprofits preparing to officially kick off their busiest time of the year with visions of donors dancing in their heads.

The philanthropic day of giving was founded in 2012 by the 92nd Street Y in partnership with the United Nations Foundation. The Tuesday after Thanksgiving has taken its place in recent years alongside the holiday staples of Black Friday and Cyber Monday.

More and more nonprofits have participated in Giving Tuesday each year, whether specifically to raise dollars or awareness, though some fear their message can get drowned out among all attention on a single day. Still, Giving Tuesday is becoming viewed as the kick off to the holiday giving seasons, often the most active – and most important – segment of a nonprofit’s fundraising calendar.

For more information, visit the Giving Tuesday website

Read the rest at The Non Profit Times

Related: Season of Giving Is Just the Start of Fight Against Poverty (Daily News)

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