This Mexican Telecom Ad Will Tug at Your Heartstrings and Creep You Out Jeff Beer - Fast Company
go to original May 12, 2017

Ah, young love. So new, so exciting, so completely changed by modern technology. Here, an ad for Mexican mobile company Movistar serves up a typically sweet tale of a boy and girl, meeting over social media, and flirting until it’s time to take things to the next level IRL. And that’s when the story gets really creative. Watch it before reading further.



Creepy as all hell, but effective. The spot has already been viewed almost 10 million times. Director Andrew Lang told Adweek that the brand and agency gave him complete creative freedom. “We made the film with Movistar in mind, but we didn’t tell them about its existence until the edit was complete. There was no treatment and no PPMs. From a director’s perspective, it was a much better way to work than the one we’re all used to.”

Read the rest at Fast Company

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