Rolling Out Trump Toilet Paper Is Way to Help Migrants, Says Mexican Lawyer Sofia Lotto Persio - Newsweek
go to original June 4, 2017

A marketing image of the product packaging shows a cartoon character giving a thumbs-up, spotting Trump’s signature hairstyle, with the slogan “Softness without borders” and “This is how you can support migrants.” In the back of the package, an image of toilet paper rolls stacked up together is the background to the slogan “This is the wall we are going to pay for.” (Antonio Battaglia)

A Mexican lawyer is planning on helping migrants and make people “feel great again” with the help of his toilet paper brand - Trump.

Corporate lawyer Antonio Battaglia was appalled at the language Donald Trump used during his presidential campaign to describe Mexicans. In an email exchange with Newsweek, the lawyer-turned-businessman recalls how he felt when Trump launched his campaign by suggesting Mexicans who came to the U.S. were criminals, drug traffickers and rapists.

“I felt the need and obligation of raising my hand against such dangerous nonsense that was putting at risk my country and people,” he tells Newsweek .

The idea of branding a toilet paper with the word “Trump” started as a joke ahead of the election. The “Trump paper” account was created on both Facebook and Twitter at the beginning of November, alongside a hashtag that translated as “clean yourself with Trump” (“Limpiate Con Trump” in Spanish). But after November 9, it was no longer a laughing matter.

“Once he won, we had to stop the fun approach and focus seriously on developing a product not based on a mockery but based on a response to an insult, based on helping migrants,” Battaglia says. The goal, he adds, is not to offend, but to create a product that inspires people to help those in need.

...Battaglia trademarked the word “trump” for his product, rolls of soft toilet paper, since President Trump, despite turning his names into a multi-million dollar business brand for hotels, restaurants, clothes and accessories, has not applied the trademark to hygienic products.

The production of the toilet paper is still in a start-up phase and Battaglia is still open for capital funding and for partners both in Mexico and abroad to help expand the business. For now, the plan is to roll out a limited amount of the product on Mexican grocery stores’ shelves by the end of the year.

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