'Live It to Believe It': Carlos Santana Hosts HBO Live Concert Special in Guadalajara Buddy Iahn - The Music Universe
go to original December 13, 2013

The first single from Santana’s forthcoming superstar-packed album Corazon entitled “La Flaca” featuring multi-platinum recording artist Juanes, was unveiled at a Latin GRAMMY Awards press conference in Las Vegas at the House of Blues at the Mandalay Bay Hotel & Casino last month. (SantanaVEVO)

“Corazon, Live From Mexico: Live It To Believe It,” is scheduled for December 14 at the Arena VFG in conjunction with the Mexico Tourism Board. Guadalajara, Mexico was selected by Carlos Santana and Sony Music as the location for the concert and DVD to celebrate Santana’s Mexican roots and for Carlos to honor Mexico’s people, its culture and its history.

Famed director Nick Wickham will be at the helm shooting the concert film, scheduled to air in spring 2014 on both HBO Latino and HBO Latin America, and later will be released on DVD via RCA/Sony Latin Iberia. Also, there will also be a documentary film shot in Puerto Vallarta, Riviera Nayarit, and Guadalajara, entitled “Live It To Believe It,” documenting “the making of” this soon-to-be historic concert event.

“We are incredibly excited to team up with Sony Music to bring the legendary, signature sound of Carlos Santana to our audiences in the U.S. and Latin America,” said Lucinda Martinez, Senior Vice President, Multicultural Marketing, HBO. “The music of this global superstar deserves a global audience, which we are proud to deliver with our first-eversimultaneous concert event on HBO Latino in the U.S. and HBO Latin America in South America, Central America, Mexico and the Caribbean Basin.”

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