Connect with PVAngelsJoin PVAngels on FacebookJoin PVAngels on TwitterPVAngels News Feeds Tell a Friend PVAngels Newsletter  
Home Home   About PVAngels   Get Involved   Local News   Event Calendar   Add a Charity   Partners for Change   Contact Us      Search Search PVAngels 

Mexico Business & Finance News

Puerto Vallarta • Riviera Nayarit 

  News &
Politics
Issues &
Opinions
Business &
Finance
Health &
Evironment
Lifestyle &
Entertainment
Travel &
Outdoors
Science &
Technology

How the Salvation Army Raised $100-Million with $10 Monthly Gifts

Holly Hall - Philanthropy.com
go to original
May 24, 2012



By adding the Bed & Bread Club logo to its trucks, the Detroit Salvation Army promotes its monthly giving club.

A simple fundraising idea has given millions of people a place to sleep and a hot meal. The Salvation Army’s Bed & Bread Club has raised more than $100-million nationwide in the last 25 years by persuading people to give monthly.

The charity asks donors to give at least $10 a month, or $120 for the year. More than 19,000 people are now making gifts, and nearly 70 percent of them give additional gifts that exceed the minimum annual requirement.

The Bed & Bread Club is the brainchild of Barbara Antrim Bledsoe, who devised the idea while serving as director of development of a Kansas City, Mo., rescue mission.

Opening all the mail the mission received from donors, Ms. Bledsoe, who is now retired, says she was struck by how many people wrote notes to say they wished they could give more. Monthly giving, she realized, could allow them to do so.

Ms. Bledsoe’s first letter about the Bed & Bread Club, sent to 4,000 people, prompted more than $300,000 in donations for the rescue mission. A handful of other missions imitated the idea, but Ms. Bledsoe eventually decided to share it with the Salvation Army.

“We were not good at public relations,” she says of the missions. ”I wanted to see how far the program could go with more PR.”

She says she knew that the Salvation Army, which serves the same people as rescue missions, would do a better job of spreading the word about Bed & Bread. Indeed, more than 100 local Salvation Army units now have the clubs.

Ms. Bledsoe went on to establish a direct-marketing consulting company that continues to help the Salvation Army establish and run Bed & Bread Clubs.

One of the most successful is the one in the Army’s Eastern Michigan Division in Detroit, where Ms. Bledsoe first shared her idea. That city’s Salvation Army added the Bed & Bread logo to its mobile food trucks, which helps publicize the club, and also started a Jr. Bed & Bread Club for elementary and middle-school students.

The Detroit Salvation Army uses direct mail to recruit new club members. Among the recipients of its first appeals was Dick Purtan, a Detroit disc jockey who decided to hold an annual radiothon to get people to join the club and give a year’s worth of dues. The radiothon has since raised more than $26-million.

This year, in conjunction with the radiothon, the Detroit Bed & Bread Club held a “tweetathon” on Twitter. It generated 16,000 tweets about the club and a $50,000 donation from the Ford Motor Company. The Ford gift was matched dollar for dollar by Mr. Purtan, the now-retired disc jockey, which provided a $100,000 contribution.

  Check out The Salvation Army of Puerto Vallarta


We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!


Meet the Charities

Community Services

Environmental

Animals & Wildlife

Health Care

Youth & Family

Education

Culture & Recreation

Special Interests


How You Can Help

Use Your Powers for Good

Add Your Favorite Charity

Save a Life - Give Blood

 

Partners for Change

Meet the Partners

Become a Partner for Change


About Puerto Vallarta

Puerto Vallarta Local News

Local Event Calendar

Puerto Vallarta Videos

Puerto Vallarta Photos

Historic Puerto Vallarta

Local Area Maps

Important Phone Numbers

CraigsList in Puerto Vallarta


News Around Mexico

Mexico Issues & Opinions

Mexico Business News

Mexico Evironmental News

Lifestyle & Entertainment

Mexico Travel & Outdoors

Science & Technology News

Mexico News & Travel Videos


Stay Connected

Find PVAngels on Facebook Follow PVAngels on Twitter Sign up PVAngels Newsletter RSS Feeds on PVAngels


Resources

About PVAngels

Add Your Charity

Add Your News & Events

Locate Yourself on Our Maps

Jobs - Join PVAngels Team


FAIR USE NOTICE: This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance a more in-depth understanding of critical issues facing the world. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 USC Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information click here. If you wish to use copyrighted material from this site for purposes that go beyond 'fair use', you must obtain permission from the copyright owner.

m3 • local actions from global awareness