Coca-Cola to Mexican School Children: Go Ahead and Drink the Tap Water
Amy Guthrie - WSJ.com
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June 21, 2014

The Brutally Honest Coca-Cola Commercial You'll Never See On The Air (John Pemberton)

MEXICO CITY — The Mexican charity arm of Coca-Cola Co. plans to install drinking fountains that purify tap water at 741 public schools in Mexico, a country where the company's top-selling soda products face new taxes aimed at trimming waistlines.

Mexicans' mistrust of municipal tap water runs deep, and many communities lack access to clean drinking water. This combination has helped make Mexico the Coca-Cola Co.'s second-biggest market in the world by volume of sales and largest by per-capita sales. Mexico is also a top consumer per-capita of bottled water, according to Euromonitor International.

Some blame the country's soft-drink binge, and the companies that make the soda, for contributing to Mexico's high rates of obesity and diabetes. The Organisation for Economic Co-operation and Development estimates that a third of children and more than two-thirds of adults in Mexico are overweight. Mexican soft-drink bottlers dispute that their products are behind the negative health trends.

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