World Cup Postings Bust All Social Media Records Inside World Football
go to original July 1, 2014

A screenshot of the KLM twitter account shows a tweet that appeared shortly after the Netherlands defeated Mexico in the World Cup in Brazil on June 29, 2014. What was meant to be a harmless joke has turned into a PR blunder for Dutch airline KLM after it angered Mexican football fans by taking to Twitter to celebrate the Netherlands’ dramatic comeback victory in the World Cup. Amid the widespread protest online, the post was pulled a half-hour later without an explanation.

The 2014 World Cup continues to break records as it makes Facebook and Twitter history. The event has generated more activity on Facebook than any other event ever. There have been over 1 billion World Cup interactions, with more than 220 million people posting, liking or commenting their contributions to the tournament.

... Facebook has a feed dedicated to the world cup, where team news, interviews, professionals' opinions, posts and pictures are shared with those who are interested, which is helping to drum up the activity.

On Twitter, 16.3 million tweets were documented during Brazil's first knockout round game against Chile, flipping the results of Facebook as this time the Croatia game finished in second with 12.2 million tweets, which is the most amount of tweets for a live event that the website has ever witnessed.

Read the rest at Inside World Football

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!