Facebook Says the World Cup Was the Biggest Social Media Event Ever Esteban Israel - Reuters
go to original July 14, 2014

Germany's Mario Goetze (L) celebrates near teammate Thomas Mueller after scoring a goal during extra time in their 2014 World Cup final against Argentina at the Maracana stadium in Rio de Janeiro July 13, 2014. (Reuters/Dylan Martinez)

SAO PAULO - Brazil's World Cup was the biggest social media event on record involving 350 million Facebook Inc users worldwide, the company claimed on Monday, as it made strides into the so-called "real-time" market dominated by Twitter.

People increasingly are using social networking to comment on global events seen on television, like the month-long soccer tournament won by Germany on Sunday.

Figures obtained by Reuters showed that the 350 million users generated a record Facebook "conversation" with 3 billion posts, comments and likes.

"We knew the World Cup was going to be big, but this level of engagement is remarkable," Nick Grudin, Facebook's director of global media partnerships, told Reuters.

"It was the highest level of conversation around a single event that we have ever measured."

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