'Unreal Campaign' Brings Anticounterfeiting Message to Students in Mexico
AG-IP News
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March 13, 2015

The Unreal Campaign - How and Why to Get Involved (INTATV1)

The International Trademark Association (INTA) has held its first Unreal Campaign student engagement session in Mexico. The Unreal Campaign is INTA’s consumer awareness program that aims to educate students about the dangers of counterfeiting and importance of trademarks.

According to the Association, the student engagement session formed part of a competition awards ceremony hosted by the Instituto Mexicano de la Propiedad Industrial (IMPI) at the Ministry of Economy in Mexico City. Entitled “Por un Mexico Original,” the competition called on university students to design posters that promote (1) responsible consumer behavior such as only buying genuine, trademarked products and (2) a culture of respect for intellectual property. Representing the Unreal Campaign were local INTA members Miguel Angel Carpio (Langlet, Carpios y Asociados, S.C.) and Gerardo Muñoz de Cote (Televisa, S.A. de C.V.). They joined IMPI Director General Miguel Margáin on stage to address the students before the awards winners were announced.
“INTA and IMPI continue to build a productive working relationship following the Memorandum of Understanding signed between our organizations in 2013,” said INTA CEO Etienne Sanz de Acedo. “It is truly fantastic to now partner with IMPI on the Unreal Campaign and bring its important message to students in Mexico. On behalf of INTA, I wish to thank Mr. Margáin and everyone at IMPI for inviting us to participate in this event.”

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