Introducing, A New Platform Benefiting Homeless Dogs
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August 24, 2015

Help homeless dogs by posting your rescue dog photos & voting on your favorites at

Every day, thousands of dogs are saved by the amazing work done by animal shelters and rescue groups all across the country. It should come as no surprise that these organizations often don't have all the resources they need. That's why August 24, in time for National Dog Day (August 26), marks the launch of – a website significant both in purpose and in name; it's a "dot-dog," not a "dot-com." The site will benefit homeless dogs via Petfinder Foundation (in partnership with Donuts Inc.). is a site where adopters can post pictures and short stories about their beloved rescues, and consumers can vote for their favorites through September 26. Each posted picture generates a $10 donation to Petfinder Foundation, and each vote generates a $1 donation, all up to $100,000.

The shelter or rescue group from which the most popular dog was adopted will receive $25,000, and the next 15 shelters will each receive $5,000. Winners will be announced upon conclusion of the voting period and all the donations will be administered through Petfinder Foundation. To learn more about Petfinder Foundation, visit

"This is a fabulous opportunity to raise awareness of the fact that thousands of wonderful companions can be found in shelters and rescue groups every day, and also to raise money for those lifesaving organizations," said Toni Morgan, Executive Director of Petfinder Foundation. is also the one of the first websites to use the new "not-com" .DOG domain, which was released to the public on August 12 as a new choice in online naming for dog-oriented businesses and brands. Now these organizations, which include animal shelters and rescue groups, have the ability to select an online presence that is simpler and truer to their brands, making them more accessible to their audiences. .DOG is only one of hundreds of new "not-com" domain name choices that businesses, brands and individuals can use to craft the perfect online name. View them at Name.Kitchen.

...To participate, individuals can visit to submit a picture of their adopted dog, naming their shelter or rescue organization as the beneficiary of their entry. Then, share the promotion through social media channels using the hashtags #MyRescueDog and #NotCom and the URL to rally friends and social media communities to vote for their pet.

Visitors to the site will also be able to search for a dog to adopt and can make an additional donation directly to the Petfinder Foundation if they so choose.

Read the rest at PRNewswire

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