Mexico Advances 6 Positions in Tourism International Ranking, Its Best Since 2007 Rosalba Amezcua - The News
go to original September 2, 2015

Mexico: Live It to Believe It (Mexico/AS)

Unlike other sectors, the tourism industry maintains a strong optimistic outlook for the rest of the year and predicts that in 2016 it will show even greater growth in the industry that has been one of the principal drivers of the national economy and is a national priority for the first time.

Hotel and travel agency leaders said that public tourism policies are lining up little by little evidenced by the fact that Mexico went from 44th to 30th place in the Travel and Tourism Competitive Index, the country’s best ranking since 2007.

Mexican Association of Hotels and Motels (AMHM) President Rafael García González said in an interview with Captial Media that the sector’s optimism is well-founded due to the 10 percent increase in foreign visitors in 2014. Mexican vacationers are also opting to travel domestically because of this year’s drastic increase in the value of the U.S. dollar.

“I see that the (former) Tourism Secretary Claudia Ruiz Massieu travels all the time with President Enrique Peña Nieto which has been done with the guiding principle of promoting the (tourism) sector and the economy. More agreements are being made with other nations such as England and others are forthcoming with Germany and China. These cultural exchanges have provided strong momentum,” he said.

In addition, the promotional campaign “Viva para creerlo” (Live it to believe it) is well positioned at an international level and has been well executed. The proof is in the results, which are significant and exceed expectations, García González said.

The hotel industry hopes to close 2015 with a 5 percent growth in the number of visitors and room occupation increasing from 60 to 65 percent, said García González.

García González said that there are “well identified” and isolated hubs of insecurity and security concerns decreased tourism activity. However, he believes that this will improve in the affected states because safety is fundamental for travel.



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