Rito del Pasesito: Viral Video Challenge Encourages Mexican Teens to Snort Cocaine
McCarton Ackerman - The Fix
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October 4, 2015

El Reto del pasesito - Nueva moda de la Alta Sociedad (New Popular Trend)

A truly morbid version of the ice bucket challenge is starting to go viral throughout Mexico, only this variant challenges teenagers to snort cocaine.

The videos known as “Rito Del Pasesito,” or the “little pass challenge,” originated in Mexico and are now becoming popular among the country’s more affluent teenagers. Participants film themselves doing a line of cocaine and then challenge others to film themselves doing the same. Although the trend has only been forming for the last week, one of these videos has already received over 16,000 views.

Mexican authorities have launched an investigation into the video and Facebook have already blocked a page promoting them. However, the videos are still being circulated by curious enthusiasts and have even developed a hashtag on Twitter.

The Motor Neurone Disease Association, a primary recipient of the ice bucket challenge funds from last year’s craze, have publicly condemned the new cocaine fad. Chris James, speaking on behalf of the charity, said that “no one could think that this type of online challenge could be a good thing.”

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