Mexico's Smartphone User Base Reaches 62.5 Million eMarketer
go to original October 16, 2015

Mexico has been a notorious laggard in mobile uptake when compared to Latin American neighbors. It is the only major market with less than 100% mobile connection penetration as reported by local telecom regulators. Still, smartphone adoption is growing fast.

How fast? The Competitive Intelligence Unit (CIU) estimates the number of smartphone users rose 41.4% in Q2 2015 when compared to the same period a year earlier. This robust increase in the base of users of the advanced mobile device brought their total up to 62.5 million, or 59.8% of all mobile connections in the country.

Penetration levels among top earners have been higher for a while, leaving further growth to low-income consumers. It is precisely this group - with limited disposable income and requiring inexpensive devices - who is boosting sales of smartphones made by “underdog” brands like Lanix, ZTE and Huawei.

Read the rest at eMarketer

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