The Toy Movement's Mission of Goodwill Hits Mexico
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November 23, 2015

Toy Movement Introduction - Make 'em Smile! (Spin Master Toys)

The Toy Movement is recognizing its first anniversary by delivering toys to children in Mexico. The global initiative, led by Spin Master Corp., provides toys to disadvantaged and displaced children around the world with the hope of bringing inspiration, imagination and joy to children through play.

The Toy Movement was founded in December 2014 by Co-Chief Executive Officer, Ronnen Harary and Ben Gadbois, President and COO, of Spin Master Corp. To date, the organization has delivered more than 30,000 toys globally.

"There is something intangible and magical when a child discovers a toy," said Ronnen Harary. "Despite the difficult circumstances these children find themselves in, we want to find a small way to give them the opportunity to play, learn and grow – something every child deserves."

In Mexico, The Toy Movement is supported on the ground by TECMA Group. Its employees have volunteered their time to facilitate the wrapping and delivery of 3,500 toys to students, aged 6-12, at seven schools in Juarez, Mexico. Delivery to the first three schools begins this week and will be followed deliveries to four more schools in mid-December.

The Mexico mission is the first of three upcoming activations for The Toy Movement. For more information on the organization, please visit

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