Websites Beat Apps for Digital Banking in Mexico eMarketer
go to original December 29, 2015

Apps usually win over mobile internet users with sleek interfaces and utility, and most mobile internet time is not spent in browsers. But for digital banking in Mexico - including activities on mobile as well ask desktop devices - users tend to prefer websites.

According to June polling by The Cocktail Analysis, digital banking is well-distributed among banking customers in Mexico: 77% use digital banking.

The digital banking population is about evenly split by gender - 52% are female - but heavily skewed by age. Half of all digital banking users are ages 24 to 34, the survey found.

Digital banking customers had a slight preference for apps when it came to the most common digital banking activity, checking balances and activity. But nine in 10 respondents also checked this info on websites.

Websites were more popular than apps for every other digital banking task, however. From transferring money to other people or accounts to signing up for new services, respondents were more likely to do so on a bank’s website than via a mobile app.

Read the rest at eMarketer

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