United Nations Feminist #HeForShe Media Campaign Is Gaining Momentum in Mexico Elma Gonzalez - Latin Correspondent
go to original March 1, 2016

HeForShe IMPACT 10x10x10 Launch of Gender Parity Report Davos 2016 (HeForShe)

In an effort to tackle gender inequality in Mexico, the federal government has recently joined the feminist #HeForShe United Nations media campaign.

#HeForShe, or #NosotrosporEllas in Mexico, is a solidarity project that encourages men to get involved in the battle for gender equity. Emma Watson, ambassador for the UN and face of the campaign, spearheaded the movement in 2014. Since then, #HeForShe has reached most Latin American countries, but only Ecuador and Mexico make the elite list of five Commitment Leaders on the official website.

Mexican President Enrique Peña Nieto took the pledge last year, and this week Secretary of Interior Miguel Angel Osorio Chong also committed with three measures: a national media campaign that promotes equality efforts to help raise awareness within the press on issues of equality, and the adoption of a political system that facilitates eradicating violence against women.

In a press conference, Osorio Chong highlighted that Mexico is already taking several steps toward gender equality. He mentioned 42 percent of deputies in Mexico’s congress are women, while worldwide only 22 percent of lawmakers are female.

Meanwhile, statistics on violence against women in Mexico continue to be disturbing. Two thirds of women age 15 or older have endured some kind of violence. In addition to that, recent data reveals 41.7 percent of the population believes men to be the main aggressors.

So far, nearly 19,000 Mexicans have taken the #HeForShe pledge – 80 percent of them identified as male.

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