YouTube Teams Up to Fund Women Video Creators Todd Spangler - Variety
go to original March 2, 2016

Behind the Scenes: YouTube Spaces Women's Program (YouTube Spaces)

YouTube, touting itself as a platform that empowers women across the globe, has launched a new initiative to fund and promote content from female creators.

The Google-owned video giant program has financed more than 50 videos spotlighting women’s perspectives, shot at YouTube Spaces studios around the world. YouTube also struck a yearlong partnership with the United Nations, which has enlisted seven top YouTube female creators as “change ambassadors” to create videos promoting tolerance and gender equality.

In addition, YouTube has partnered with the Geena Davis Institute on Gender in Media, the thes nonprofit whose mission is to improve gender depictions on-screen and create opportunities for women behind the camera. The group provided consulting to creators as part of YouTube Spaces program.

YouTube’s femme-focused foray, launched ahead of International Women’s Day on March 8, comes as studies show Hollywood continues to lag in employing women directors and depicting female characters and that pay gaps persist between men and women in the biz.

“We need more strong female voices represented in media so that this gender balance becomes normal to the young girls who are turning on their screens,” said Geena Davis. “By taking this step to empower and represent more female voices on YouTube, I hope that more young girls and women around the world can be inspired to be part of the creative community.”

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