Next Napa: Baja's Valle de Guadalupe Is Finally Uncorking Wine Success Michele Parente - The San Diego Union-Tribune
go to original March 9, 2016

Chicago chef Rick Bayless, a big booster of the Valle de Guadalupe, said he’s excited to be working with San Diego-based Truly Fine Wine, which he hopes will lead to a consistent Baja inventory for his restaurants. (Paul Elledge)

Baja’s Valle de Guadalupe has been dubbed the “the Next Napa.” So why has it been so hard for its wine to gain a foothold in the U.S. market?

In the past few years, this relatively young, rapidly expanding region, which produces an estimated 90 percent of the country’s wine, has become the critical darling of luxury food, wine and travel enthusiasts. Yet despite wide critical acclaim for the quality of its boutique bottlings and reputation as a chic gastronomic destination, sketchy brand awareness and an erratic distribution system have persistently hampered the success of Baja’s wines.

Those promoting it say they’re met with one of two questions: “They make wine in Mexico?” Or, “Why is it so hard to find Mexican wine?”

But that appears to be changing, with several recent developments positioning the Valle de Guadalupe closer to its “Next Napa” nickname.

Read the rest at The San Diego Union-Tribune

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