Tecate Mexican Beer Brand Launches Ad Campaign Against Violence The Associated Press
go to original June 16, 2016

Spot Tecate contra violencia de género (Callback Studios)

The Mexican beer brand Tecate has launched a new advertising campaign calling attention to violence against women.

The television commercial shows the gates of a store closing shut on a man who earlier left a woman crouched and apparently weeping.

Their campaign, “A Mexico without violence against women,” comes at a time when Mexico has seen a rise in reports of violent crimes against women, giving birth to a wave of activism.

“With this ad, Tecate makes history and becomes the very first beer brand to tell men: If you don’t know how to treat women, you don’t deserve a Tecate,” Leandro Berrone, vice president of marketing at CM/Heineken beer Mexico said in a statement.

Read the rest at The Indian Express

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