This Newspaper Turned Its Front and Back Pages Into an Anti-Violence Protest Sign
Angela Natividad - Adweek
go to original
September 15, 2016

McCann Lima makes Peru 21 front page a protest sign to defend women (McCann Worldgroup Latam)

Have you ever heard what people say about Latinos? They're intense, passionate and "macho" - a quality that's often seen as protective.

Obviously, these are stereotypes. Another side of the "Latin man" is that he can be sensitive and expressive. But embracing "machismo" for its good qualities, without examining the bad stuff, can have unpleasant cultural side effects - like controlling behavior, which can lead to femicide, not to mention relatively unpunished rape.

To show its support ahead of an Aug. 13 protest in Peru, Grupo el Comercio-owned newspaper Peru 21, one of the most popular papers in the country, tossed its cover pages into the ring. With help from McCann Lima, the paper converted its front and back pages into signs that protesters could grab off newsstands, flip open and carry in the streets.

Each featured a pink background with phrases like "Violence is not love," "To be silent is to be an accomplice," and "Nobody has the right to touch you." The slogans come from actual physical and sexual violence victims, which number 32 percent of Peruvian women.

The protest was a big deal for Peru - it was the first major rally for women's rights. But it's also one more ripple in a movement, "#NiUnaMenos" or "Not One Less," that's gained traction in Latin America over the past year. At its heart, it's a movement against machismo. Marches have spread from Argentina to Mexico, where six women are killed daily.

Of the 25 countries with the highest femicide rates, over half come from Latin America and the Caribbean. Most of the killings go unsolved. In Peru, where 16 women on average are apparently raped every day, the Aug. 13 march numbered about 100,000 people in multiple cities, shouting slogans like, "You touch one of us, you touch us all."

Read the rest at Adweek

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!

You Can Make a Difference

Coronavirus - How You Can HelpIf you would like to donate directly to the non-profits in Puerto Vallarta and Riviera Nayarit, here are some suggestions you may want to consider to help our local communities in this time of greatest need.

Coronavirus - How You Can Help

Local News

Discover Vallarta-Nayarit

Banderas Bay offers 34 miles of incomparable coastline in the states of Jalisco and Nayarit, and is home to Puerto Vallarta and Riviera Nayarit's many great destinations.