Drones Take Flight with 'Drone-Vertising' Banners Dan Misener - CBC News
go to original October 19, 2016

The company Hoovy has developed its own drone specifically designed to carry banner ads. It's one example of the emerging field of drone advertising. (Hoovy)

Look up in the sky — it's a bird, it's a plane! No, it's a drone promoting Uber.

Companies are now vying for your money and attention through drone advertising — or "drone-vertising."

Part of the reason this is in the news right now is because of Uber.

Recently, Bloomberg reported on Uber's push into Latin America, where it has been using drones to spread its message.

Uber flew a number of small drones over a highway in Mexico City. The machines hovered above the cars carrying signs for UberPOOL, the company's carpooling service. The ads chastised drivers who were in their cars alone and blamed them for Mexico City's infamous smog problem.

Of course, flying advertisements have been around for decades. You can think of the Goodyear blimp, or small planes that tow banners.

But as drone technology gets smaller, cheaper and more accessible, it presents some significant safety and privacy concerns.

It also raises the question: Is this a sign of things to come?

Read the rest at CBC News

Related: Uber's Terrifying Marketing Drones Aren't Coming Back Any Time Soon (Mashable)

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