App Links Donors in Mexico to People Needing Blood
Mexico News Daily
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December 15, 2016

The Blooders smartphone app (Blooders)

Altruistic blood donation in Mexico is uncommon and usually occurs when a patient in need turns to relatives. But an entrepreneur is changing that mindset with a mobile app.

According to data gathered by the national health care institution IMSS, “Mexico is the archetype of family blood donation.” Only 3% of donations are considered altruistic, that is, the donor decided to do so without having a relative in need.

César Esquivel experienced the harsh reality of the situation through a co-worker who lost his wife after she became ill and needed blood.

“He was very worried,” Esquivel said. “He couldn’t even find it on the black market. He told me, ‘If I don’t get the blood, they’re not going to help my wife.’”

That experience stayed with Esquivel, who one year later, with with his brother Javier, founded a firm called Blooders after developing the idea at a “startup weekend” event held by project incubator Startup Studio Monterrey.

That event helped the brothers raise the US $50,000 needed to kickstart the design and development process.

The premise behind Blooders and its mobile app is simple: link voluntary blood donors with those in need of a blood transfusion.

Read the rest at Mexico News Daily

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