Mexico Tourism Board Supports Continued Protection of the Country's Biodiversity
Mexico Tourism Board
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December 27, 2016
Representatives from more than 190 countries wrapped-up two weeks of talks at the United Nations Biodiversity conference in Mexico's Cancun. Their goal was to strengthen the world's ecosystems in the face of heightened threats to the environment. (CCTV News)
The thirteenth annual Conference of the Parties to the Convention on Biological Diversity, COP 13, was held in Cancun December 2nd to the 17th. The objectives of the meeting were to find new and better solutions to protect local biodiversity, valuing its economic and social importance, as well as to find sustainable forms of interaction between the people and other species living in a given environment.
Focusing on four sectors considered key to conserving the environment (agriculture, forestry, fisheries and tourism), it was also the setting for the launch of Mexico Tourism Board’s new campaign focused on the country’s biodiversity and its wealth in terms of nature, culture and gastronomy.
“As global travel trends suggest, travelers are seeking destinations that are rich in biodiversity and sustainability. As the fourth most mega biodiverse country in the world, Mexico is the perfect place for those looking to immerse themselves in authentic cultural, culinary and nature-filled experiences. We believe that what travelers are looking for, lives in Mexico and this is the basis of our campaign,” remarked Lourdes Berho, Mexico Tourism Board’s CEO.
In attendance at the COP 13 Conference were Ministers of Economy, Chief Executive Officers of socially responsible multi-national companies in the public and private sector, international banks that promote sustainable business and international financial institutions. Participants were tasked with finding long-term solutions and proposals for encouraging businesses that are respectful of biodiversity.
Biodiversity is already a part of Mexico’s identity and is recognized abroad as one of its most emblematic characteristics, as well as one of the primary reasons why tourists visit the country. This is because biological diversity has also been at the foundation of its culture, economic development, and welfare of its society.
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