Connect with PVAngelsJoin PVAngels on FacebookJoin PVAngels on TwitterPVAngels News Feeds Tell a Friend PVAngels Newsletter  
Home Home   About PVAngels   Get Involved   Local News   Event Calendar   Add a Charity   Partners for Change   Contact Us      Search Search PVAngels 

Mexico Science & Technology News

Puerto Vallarta • Riviera Nayarit 

  News &
Issues &
Business &
Health &
Lifestyle &
Travel &
Science &

Four Tips for Nonprofit Video Storytelling

Cause Vox
go to original
September 17, 2012

The Starter Guide to Nonprofit Video Storytelling (

Storytelling engages your audience and fosters a connection that is more likely to lead to them contributing to your cause. Using video to tell your story, especially for online fundraising, is increasingly popular and easy to do.

There are some important points to keep in mind, however. According to a Nonprofit Times article featuring Michael Hoffman of C3 Communications, you should consider the following suggestions before you pick up your video camera:

Define the goals of your video. Think about whether you will use the video to raise funds or to inform people of your mission. There’s no reason that you can’t do both, but just be sure to outline your objectives before you begin filming, or else your content will be disorganized. Furthermore, wonders Hoffman, “Do you want your video to be a viral sensation to build brand recognition or target supporters to take action?” Again, if there’s a way to achieve both outcomes, then you should go for it.

Decide how you’ll measure your success. The ultimate goal might be to raise a certain amount of money but in the short term, you want exposure. You need people to see the video, share it, and take some sort of follow-up action. Creating something inspirational that connects with your viewers is more likely to generate a positive response.

Identify your target audience. They might be of a certain age group or reside in a specific geographic area. Are you looking for donations of time as well as money? You can use a different tone for different audiences. Some people can give directly, for instance, while others can spread the word for you, inspiring their social networks to participate. These variables will influence the way you deliver your message.

Create a final product that’s interactive. Encourage sharing by customizing the content to your audience. Incorporate personal touches or funny segments that will ensure that your video will be widely shared among the greatest number of people.

To learn more, download our free e-book on nonprofit video storytelling.

  Check out Promovision Professional Video Services

We invite you to add your charity or supporting organizations' news stories and coming events to PVAngels so we can share them with the world. Do it now!

Meet the Charities

Community Services


Animals & Wildlife

Health Care

Youth & Family


Culture & Recreation

Special Interests

How You Can Help

Use Your Powers for Good

Add Your Favorite Charity

Save a Life - Give Blood


Partners for Change

Meet the Partners

Become a Partner for Change

About Puerto Vallarta

Puerto Vallarta Local News

Local Event Calendar

Puerto Vallarta Videos

Puerto Vallarta Photos

Historic Puerto Vallarta

Local Area Maps

Important Phone Numbers

CraigsList in Puerto Vallarta

News Around Mexico

Mexico Issues & Opinions

Mexico Business News

Mexico Evironmental News

Lifestyle & Entertainment

Mexico Travel & Outdoors

Science & Technology News

Mexico News & Travel Videos

Stay Connected

Find PVAngels on Facebook Follow PVAngels on Twitter Sign up PVAngels Newsletter RSS Feeds on PVAngels


About PVAngels

Add Your Charity

Add Your News & Events

Locate Yourself on Our Maps

Jobs - Join PVAngels Team

FAIR USE NOTICE: This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance a more in-depth understanding of critical issues facing the world. We believe this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 USC Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information click here. If you wish to use copyrighted material from this site for purposes that go beyond 'fair use', you must obtain permission from the copyright owner.

m3 • local actions from global awareness