Mazatlan Anticipates Spike in Tourism Growth in 2013 MeshPress
go to original January 16, 2013

Mazatlan TV Spot (gomazatlannow)

MAZATLAN, Mexico — Cal Jet/XTRA Airways, a United States air service operated, launched its international service to Mazatlan, its first tourist destination in Mexico, yesterday. The pilot program will end April 9, 2013, with nine weekly flights of 150-passenger capacity (1,350 total seats per week) from Houston, San Antonio, Denver, Los Angeles and Oakland, California. Roundtrip fares start at $399.

Mazatlan government and tourism officials, including Secretary of Tourism of Sinaloa Francisco Manuel Cordova, welcomed tourists arriving on the first Cal Jet/XTRA Airways and addressed questions in a press conference held at the Mazatlan International Airport.

Mazatlan Hotel Association in conjunction with the state government announced the strategic partnership in October following extensive research conducted by the Mexico Tourism Board on air connectivity, airline efficiency and air capacity which showed that Mazatlan needed more air seats to keep up with growing demand from the U.S. and Canada. Last year, the government invested upwards of USD $10 million in tourism promotion to further generate demand and expand into new target markets by way of in-flight promotional videos, web-based destination marketing and other marketing tactics for both domestic and foreign travelers.

International airline air capacity is steadily on the rise with strong market demand and need for more air capacity. During the month of December, U.S. and Canada based airlines reported high passenger load factors to Mazatlan, all reaching air seat capacity over 75%: U.S. Airways (94.67 percent); Alaska Airlines (91.26 percent); Sun Wing Airlines (90.52 percent); WestJet (89.54 percent); and American Eagle (75.24 percent.

Mazatlan continues to diversify and strengthen its tourism product and offering far beyond its world-class beaches to its strong cultural portfolio. Mexico’s Ministry of Tourism recently appointed El Rosario, a colonial town nearby Mazatlan, as a Magic Town – a distinction for highly cultural places in Mexico which appeal to tourists. Additionally, Mexico’s National Institute of Anthropology and History recognized Las Labradas, volcanic rocks nearby the village of Chicayota 51 km north of Mazatlan, as an archaeological monument zone.

For more information on Cal Jet/XTRA Airways, please visit www.caljetair.com
For information about Mazatlan, please visit www.gomazatlan.com

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