HubSpot Says 'Hey Marketers, Make Love Not Spam' HubSpot
go to original April 1, 2013

HubSpot launched the Make Love Not Spam campaign to support lovable marketing. (HubSpot)

Spam. You’ve probably heard it described as unsolicited, disruptive, irrelevant, or just downright junk. But marketers still find a way to keep it waiting in our inboxes every day. We throw it away, we hang up on it, we block it, we report it, we do everything we can to avoid it.

The bottom line is: spam sucks. Not only does it make our eyes roll, but spam reflects how much businesses care about their customers. Or rather, how much they don’t care. Sending impersonal, unsolicited mail to customers or prospects screams ‘me! me! me!’ when really, marketing should sound more like ‘What can my business do for you?’ Now, that’s a message people can fall in love with.

HubSpot wants to spread the word that we as marketers have the power to make marketing something that people love. Start loving by joining them at love.hubspot.com.

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