This ATM Gave Away Free Money - If You Promised to Give it Away Zak Stone - Co.Exist
go to original April 3, 2013

En la misma época de la creación del banco malo nace el Cajero de la Felicidad. El primer cajero del que puedes sacar 100€ gratis, sin tarjeta. Con la única condición de que lo compartas. Y tú qué harías con esos 100€. No sabemos lo que hicieron todos con el dinero pero hay gente que compartió sus experiencias con nosotros. (ConoceCocaCola)

As part of a nice marketing stunt for Coke, watch these people get unexpected extra money from an ATM and then watch how they fulfill the agreement to do something nice with it.

The only ATMs that have ever made me particularly "happy" are the ones that don’t charge withdrawal fees. In Spain, a mysterious campaign by Coca-Cola called "ATM of Happiness" isn’t just letting people get cash sans-fee: it’s making it rain, for free.

Filmed withdrawing cash with a hidden camera, cash-strapped Spaniards - dealing with soaring rates of unemployment and austerity measures - seem particularly jubilant about the corporate handout.

Read the rest at Co.Exist

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