'We are the Nobles': Riches-to-Rags Comedy on Mexico Income Gap a Big Screen Hit Adriana Gomez Licon - Associated Press
go to original April 5, 2013

Nosotros Los Nobles trailer (JoeRiobamba)

MEXICO CITY - A construction magnate's preppy son is forced to drive one of Mexico City's battered green buses, while his spoiled sister waits tables at a cantina in a miniskirt and non-designer shoes. Their credit cards have been canceled, their BMWs and mansion seized.

The Mexican riches-to-rags movie, "We are the Nobles" has opened to packed theaters in a country with one of the world's widest income gaps — and a love for laughing at misfortune. More than 1 million people showed up in the first week to see the story of an impresario who fakes a government raid on his riches to teach his children the value of work.

Only a Hollywood blockbuster featuring Bruce Willis and DreamWorks' latest 3D animation beat it at the box office last weekend, the second-biggest opening for a domestic film here in more than 10 years.

"Latin America is a region where middle class is very small," said writer and director Gary "Gaz"Alazraki. "So I thought if you want to capture the mood of the public with cinema, that's the first place to look, the contrast between rich and poor."

Read the rest at GreenwichTime.com

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