Canadian Government Launches Truck Promoting Canada's Cuisine in Mexico City CBC News
go to original April 12, 2013

Jorge Valencia, left, and José Carlos Redo are teaming up to run a food truck in Mexico serving Canadian cuisine with a Mexican touch. Jorge Valencia, left, and José Carlos Redo are teaming up to run a food truck in Mexico serving Canadian cuisine with a Mexican touch. (Agriculture Canada)

The federal government is pushing Canadian cuisine in Mexico to help boost its export of products like beef, introducing a new food truck run by a Mexican celebrity chef.

Agriculture Canada promotes the "Canada Brand," which they advertise as helping foreign businesses stand out with Canadian products.

The program is a branding strategy to "gain recognition for Canadian food and agriculture products in key markets."

A new food truck opened in Mexico City on April 10 paid for by the Canadian goverment and offering "Canadian" meals. It is owned and operated by Mexican chef José Carlos Redo with the help of celebrity chef Jorge Valencia.

The truck, which is setting up shop in various neighbourhoods, is a three-week pilot project for the Canada Brand, which is part of the larger economic action plan.

The truck plans to close on April 28 but if it is successful, the Canadian government could have it participate in other events in Mexico City.

Read the rest at CBC News

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